MISO COFFEE Co.
Categories
Branding, Web Design
Client
MISO COFFEE Co.
Project
Miso Dominican Coffee
Services
Branding Art & Design Direction Motion Web design
Year
2026
Creative Direction, Brand Design & Digital Experience
by Rafael Morel
Creative Direction, Brand Design
& Digital Experience by Rafael Morel
MISO Coffee Co. was created to celebrate the richness of Dominican coffee through a contemporary visual language. Our goal was to build an identity that respected the brand's heritage while introducing a refined, modern presence capable of standing alongside premium specialty coffee companies worldwide. Every decision, from typography to digital experience, was designed to communicate authenticity, quality, and confidence.
MISO Coffee Co. was created to celebrate the richness of Dominican coffee through a contemporary visual language. Our goal was to build an identity that respected the brand's heritage while introducing a refined, modern presence capable of standing alongside premium specialty coffee companies worldwide. Every decision, from typography to digital experience, was designed to communicate authenticity, quality, and confidence.
The branding system extends beyond a logo, creating a flexible foundation for packaging, digital media, photography, and future retail experiences. Warm materials, restrained color palettes, and editorial compositions allow the product to remain the focal point while giving the company a distinctive personality that feels both elevated and approachable. The website reinforces this experience by translating the same principles into an intuitive digital environment.
The branding system extends beyond a logo, creating a flexible foundation for packaging, digital media, photography, and future retail experiences. Warm materials, restrained color palettes, and editorial compositions allow the product to remain the focal point while giving the company a distinctive personality that feels both elevated and approachable. The website reinforces this experience by translating the same principles into an intuitive digital environment.
The result is a cohesive brand ecosystem that positions MISO Coffee Co. as a premium Dominican coffee company with a global perspective. By combining thoughtful strategy, refined visual design, and carefully crafted digital interactions, the identity establishes a lasting foundation that can evolve with the business while remaining recognizable across every customer touchpoint.
The result is a cohesive brand ecosystem that positions MISO Coffee Co. as a premium Dominican coffee company with a global perspective. By combining thoughtful strategy, refined visual design, and carefully crafted digital interactions, the identity establishes a lasting foundation that can evolve with the business while remaining recognizable across every customer touchpoint.
