meteor
Categories
Creative Direction, Web Design
Client
meteor
Project
Sabana 26
Services
Creative Direction, Branding, Web Design
Year
2026
Creative Direction, Brand Design & Digital Experience
by Rafael Morel
Creative Direction, Brand Design
& Digital Experience by Rafael Morel
The goal behind METEOR wasn't simply to create a fashion brand, but to build an entire luxury ecosystem. Every touchpoint was designed to feel intentional, from the visual identity and campaign direction to the digital experience, ensuring the products always remain at the center of the story.
The goal behind METEOR wasn't simply to create a fashion brand, but to build an entire luxury ecosystem. Every touchpoint was designed to feel intentional, from the visual identity and campaign direction to the digital experience, ensuring the products always remain at the center of the story.
Our work focused on building a complete luxury ecosystem rather than a standalone identity. The visual system extends seamlessly across ready-to-wear collections, leather goods, accessories, packaging, campaigns, and digital platforms, ensuring consistency regardless of medium. A restrained color palette, meticulous typography, and editorial art direction create a distinctive aesthetic that feels both contemporary and enduring, allowing the products themselves to remain the central focus.
Our work focused on building a complete luxury ecosystem rather than a standalone identity. The visual system extends seamlessly across ready-to-wear collections, leather goods, accessories, packaging, campaigns, and digital platforms, ensuring consistency regardless of medium. A restrained color palette, meticulous typography, and editorial art direction create a distinctive aesthetic that feels both contemporary and enduring, allowing the products themselves to remain the central focus.
Beyond aesthetics, meteor represents a long-term vision for modern luxury. The digital experience was designed with the same precision found in the physical products, combining immersive storytelling with effortless usability. The result is a brand ecosystem capable of supporting global campaigns, seasonal collections, and future retail experiences while maintaining a cohesive identity rooted in craftsmanship, innovation, and timeless elegance.
Beyond aesthetics, meteor represents a long-term vision for modern luxury. The digital experience was designed with the same precision found in the physical products, combining immersive storytelling with effortless usability. The result is a brand ecosystem capable of supporting global campaigns, seasonal collections, and future retail experiences while maintaining a cohesive identity rooted in craftsmanship, innovation, and timeless elegance.
